what is a social media influencer?

Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.

My name is LaTonya Bynum, MPH, CHES. I have over 20+ years of combined experience in Retail Sales, Public Health and Health Information Technology within both private sector and state government settings.

With 5 years of professional experience with Social Media Influencing in the Public Health Industry, I am ready to assist you with your social media marketing and engagement needs.”

Your Community Is Ready To Support You:
Ready to Take A Leap of Faith?

For a no-cost courtesy review, email me the links to your social media accounts to: info@latonyabynum.com – include subject line “Social Media Influencer Courtesy Review”. 

“I wrote my first book using social media metrics.”

Social media has been an incredible experience for me. The tip that I received on LinkedIn to look at the metrics of my posts to see what resonated with my network - was all that I needed to hear. I wish I knew about how social media worked early on in my life when I was simply posting for popularity and to look smart.
Latonya bynum, mph, ches

4,000+/500,000+ million members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities. Connect now

1,000+/2.45 B active users| Keeping up with friends is faster and easier than ever. Share updates and photos, engage with friends and Pages, and stay connected to communities important. Connect now

600+ /100 million users. A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Connect now

Our Social Media Post Collection

The best way to experience the wide collection of social media posts is to visit my social media pages on LinkedIn, Instagram, Facebook and Twitter. Use the hashtag #URAresource,  to support the work, engage with the network, share resources and comment on the posts that speak life into your soul.

U.R.A. Resource Center, LLC, a public health consulting firm headquartered in Conway, Arkansas – established in January of 2017. The firm specializes in creative/technical writing, public speaking, and research/data analysis product and service offerings. 

The mission of the practice is to Utilize Research for Access in improving the health status and quality of life of all mankind. There are nine core programs for the URA Resource Center, LLC founder and team.

contact Us

  • Conway, Arkansas 72034
  • info@latonyabynum.com
  • (501) 291 87 75
RSS Blog
  • Women’s History Month Spotlight: Interview by Janisse Mitchell, MPH
    Janisse Mitchell, MPH is currently a student in the Doctor of Health Sciences program at Eastern Virginia Medical School (Class of 2021). She earned her Master of Public Health, Management and Policy degree from EVMS and Bachelor of Science degrees in both Public Health and Kinesiology from Shenandoah University. While attending graduate school, Janisse had the opportunity to visit the country of Moldova and assist them with making recommendations for a national Behavioral Risk Factor Surveillance Survey. She started her career as a fitness trainer, then worked as a Health Educator for over five years, and is currently a Senior Program Manager. She is a passionate Public Health Professional with years of experience in communication, customer service, research, health content writing, and data analysis. Janisse is a disease prevention and management advocate who seeks to improve others’ health while helping to improve access to healthcare services. Interview by Janisse Mitchell, MPH I had the pleasure of interviewing LaTonya R. Bynum, MPH, CHES for the Effective Information Technology for Healthcare Organizations course offered in the Doctorate in Health Science program at the University. Ms. Bynum is the founder and CEO at Utilize Research for Access (URA) Resource Center, LLC. As Ms. Bynum stated, she provides tailored resources to support communities using no-cost publicly accessible and secure systems to exchange health information to professionals, consultants, and government contractors. I was interested in interviewing her for several reasons. She has over 20 years’ experience in Health Information Technology, is an app developer, serves as a consultant, and has over 12 years’ experience as a Senior Analyst-Software Support Analyst working at the department of health. I also learned that she is a Technical editor that explains high-level thinking from the data and breaks it down into plain language for clients. Ms. Bynum started her career as a secretary to get her foot in the door at the department of health and discovered her passion for public health. Her areas of focus were needs assessment, statistics, and epidemiology. Later, she was promoted to the Senior Research Analyst position, where she found that two tools would help her in most in her career, the geographic information system, and SAS. Throughout her career, she has done numerous things such as managing program data, surveys like BRFSS, GIS maps, tracking obesity for each state, and analyzing retail sales for tobacco. She learned SAS with her mentors’ help and understood how to use the software effectively in her research. Ms. Bynum was able to use her experiences to guide others on practically using the tool.  She recommends those learning SAS to use common sense and think of the statistics as real people. She stated that when you have tools and resources to dissect the data and visualize the trend, the data becomes more powerful. A major takeaway is to tell a story with the data. Moreover, Ms.Bynum noted that GIS is one of the most impactful tools she has used because she can explain the data to people on the map. She can draft out the map to show people where their community is regarding their health status and health ranking. Since Ms. Bynum is an app developer, I was interested in understanding her perspective on smartphone applications playing in healthcare. She believes that smartphones are changing how people access information and what types of info are now accessible. More developers and creators of apps like hers should consolidate all the information. They can give people the basics while giving people the foundational knowledge to learn more about certain topics. She also shared how privacy is becoming more and more important and how training employees to protect their privacy is vital. She mentioned that most people do not focus on it until something happens to them. She requires the volunteers at her organization is to take the HIPPA privacy training as part of the onboarding process. She feels like it is a priority to protect the information of those who use her app. I learned that the two most important things that help to innovate her business were the app with study tips for Health Educators and writing skills to publish books. In terms of social media, it is important to look at metrics to make informed decisions such as engagements, interactions, and comments. One comment I found particularly interesting is that she finds that the government vets the information more and is slower to sharing information publicly than the private sector. I learned from her that information should be accessible and user-friendly. Lastly, she feels that IT professionals should work smarter and not harder. Technology is about scaling things so you can work smarter! To connect with Janisse Mitchell, visit: https://www.linkedin.com/in/janissenmitchell/ To […]
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    100 Things LaTonya Ratesa Bynum Can Help With As A Subject Matter Expert: 100. Mentorship 99. Career Advice 98. Business Development 97. […]
  • Interview by University of South Dakota Student Asiah Jackson
    Interview with LaTonya Bynum, MPH, CHES -Speaker & Author – November 8th, 2019 by Asiah Jackson, Student at The University […]
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    Top 10 Things I Wish I Knew Before Leading CHES Study Group Sessions: 10. Direct aspiring CHES to supplemental readings […]
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